QR codes are revolutionizing the hospitality industry, from the booking confirmation to post-checkout messaging. Here are just a few ways QR codes are being used to enhance the guest experience:
- Arrival: Upon arrival, upselling opportunities and guest requests can all be facilitated through QR codes. A best practice is to put QR codes on the room key or on a card inserted into the key package for maximum visibility. Guests can quickly scan and message staff with any request to ensure satisfaction with their room, as well as find easy access to information like property maps and Wi-Fi passcodes.
- In-room: QR codes can be used to replace traditional in-room compendiums, providing guests with access to up-to-date information, instructions, and photos/videos of hotel amenities and services.
- Restaurant: QR codes can be used for mobile ordering, allowing guests to view menus, place orders, and add special requests. This can help hotels reduce labor costs and improve order accuracy.
- Guest tipping/employee satisfaction: In addition to improving operations and reducing costs, QR codes also support guest tipping and associate feedback through digital tipping solution systems like Canary Technologies, buku, YouTip, TipYo, Shiny and more. By making it easier for guests to tip service staff in an increasingly cashless world, employees receive more tips and have higher satisfaction.
The hospitality industry is at a crossroads. Hotels can embrace the digital revolution and adopt new technologies, or they can risk being left behind. Through the implementation of QR codes and other digital technologies, hotels enhance guest experiences, optimize operations and reduce costs. By seamlessly integrating technology into every guest touch point, the hospitality industry is taking a significant step toward a more efficient and sustainable future.
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