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Hotel lobby overseen by hotelAVE, a hospitality consulting firm providing hospitality industry insights and hotel advisory services
Thought Leadership

Michelle Russo of Hotel Asset Value Enhancement on How to Create a Travel Experience that Keeps People Coming Back for More

Enhanced technology — digital chat functions that address guest requests (instead of calling the operator and possibly being put on hold or getting the request wrong), increased adoption of mobile check in, and technology for other transactional purposes including making spa or restaurant reservations, ordering a drink by the pool, or to request a late..
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Why corporate travel will never be the same

At its post-COVID peak in 2021, corporate travel indexed at 80 percent of 2019 levels while leisure travel exceeded 2019 levels. All signs are positive for the return of travel. Airports, hotels, restaurants and entertainment venues are busy but corporate travel is still lagging. So why is corporate travel not catching up?   Read the..
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Travel Daily News article on Branded All-Inclusive Reports

Branded All-Inclusive; Hotel Asset Management Once considered primarily a hospitality segment catering to budget-conscious travelers, today’s major all-inclusive companies offer a sophisticated guest experience and a wide array of amenities and services at various price points. These customized and high-end products and services help create lasting memories among a more demanding clientele. Read Full..
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IREI podcast featuring Michelle on “How the hotel sector outperformed expectations”

How the hotel sector outperformed expectations Not only was there no pandemic-induced bloodbath for hotels, but the lodging industry actually exceeded expectations. Michelle Russo, founder and CEO of Hotel Asset Value Enhancement (hotelAVE), joins the program to discuss how hotels finessed the situation, and why she sees opportunities for innovations and heightened profitability going forward...
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Five Tips To Profit As Pent-Up Demand Finally Emerges

When Omicron hit in full force, the rate of RevPAR recovery (as a percentage of 2019) in January and February stepped down from December’s level as consumers cancelled upcoming trips in the short-term and delayed future travel planning. As a result, nationwide occupancies dipped to 84% of 2019 levels during the first three weeks of January 2022, compared to above fair share in certain weeks in December, based on STR data.
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Repositioning for Recovery
Lodging Magazine

Deciding Factors When Determining a Hotel Brand or Flag Change COVID-19 has created a myriad of troubles for hotel owners—and sometimes trouble means opportunity. As the industry slowly rebounds, savvy owners may see this as a good time to evaluate their hotel brand flag. With over 350 hotel brands, there is little reason to stick..
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