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Valued Advisor

hotelAVE’s team of professional advisors brings over 450 years of hotel real estate investment, operations, asset management and advisory experience to our clients. We work for the global “who’s who” of institutional real estate owners and lenders, and utilize our data-supported operational insights to proactively address challenges and enhance the value of their hospitality assets.

Asset Management Credentials

Portfolio of Assets Under Management


Fiduciary/QPAM Services


Hotels in North America, Canada, and Latin America

A Passion for Results

Driven by our passion to achieve outcomes that exceed expectations, we leverage our proprietary database, careful research and a firm understanding of our client’s goals to deliver innovative solutions, above-market results, and improved performance. Founded in 2003 by Michelle Russo, named one of Lodging Magazine’s most influential women in hospitality, hotelAVE has grown into a 48-person team that seeks to have a meaningful impact on every project and asset we work with. Since inception, we have a track record of success and innovation, advising more than 1,000 hotels and over $50 billion in hotel real estate across North America, Latin America, and Europe.

Hotel lobby workspace of property within the portfolio of hotelAVE, a high-end hotel management consulting firm
A private event space within a luxury hotel, managed by Hotel Asset Value Enhancement, a hotel management and consulting firm

Proactive Asset Management

As former owners and managers ourselves, we understand the objectives, concerns, and needs of the individuals and companies we work with. Our team takes a dynamic approach to challenges and seeks out new opportunities to enhance value across the enterprise of each asset. At hotelAVE we see ourselves as our client’s partners, their success is our success and we work together to achieve their most ambitious goals.

Note from Founder and CEO, Michelle Russo

Nothing great comes from thinking and doing the same as everyone else. That’s why I started hotelAVE in 2003. I believed that we could succeed by bringing together a very talented, diverse group of individuals who thought, acted, and cared like owners. Today, this desire to walk in the shoes of our clients, anticipate the future, and surpass expectations is core to our philosophy. We are passionate about always driving results and whenever possible taking new and innovative approaches.

As we prepare for our future in hospitality, we expect more to change than stay the same. It is hard to deny that new technology, brands, and ways to connect with customers are profoundly impacting our industry. I am so proud of our people who have a passion to excel and are better equipped to positively impact the future for our clients, owners, and investors.

As we continue to evolve and grow as a company, we remain true to our founding principle, which is creating value for you: our clients, owners, and investors.  For this opportunity, we thank you.

-Michelle Russo, Founder & CEO

Professional headshot of Michelle Russo, founder of successful hotel asset management company: hotelAVE

Our Breadth of Experience


Years of Cumulative Experience




Management Companies



hotelAVE's Latest Thought Leadership