Article by: National Geographic
A NEW WAVE of design-centric boutique hotels is sweeping across the United States. From coast to coast, these properties aim to be homes away from home and they often pay tribute to their particular surroundings. Think residential-feeling interiors and stylized vignettes that feature local artwork, curated bookshelves, and scene-stealing pools.
Modern but with an old soul, Perry Lane celebrates Savannah, Georgia’s stylish southern roots. In a residential neighborhood near Forsyth Park, the year-old Luxury Collection hotel offers 167 guest rooms and suites featuring local artwork and a Byrd cookie jar that’s replenished daily. The black-and-white tiled lobby floor echoes the color scheme of the rooftop pool, which adds a tropical bungalow vibe. Enjoy lawn games and skyline views at the rooftop bar, and take a spin on one of the hotel’s pretty pink bicycles.
“American travelers are craving a sense of place, one that’s rich with history and heritage,” says Andrew Alford, chief creative officer of Graduate Hotels. “Guests want to feel they have arrived in a distinct location when they wake up in the morning.”
Hotels with their own design language also tell a story. “People care about how hotels interact with local galleries, the restaurant scene, fashion boutiques, nightlife, and cultural festivals that personify where things are going next.” says Avi Brosh, founder of Palisociety hotels.
With an attention to detail that happens to be highly photogenic, these hotels are hits on social media, too. “They’re beautiful spaces that people want to talk about, take photos of, and share on social,” says Daniel Caudill, Shinola’s creative director. Palisociety’s Brosh agrees. “These types of places and experiences inspire long after returning back home from your travels.”