Deciding Factors When Determining a Hotel Brand or Flag Change
COVID-19 has created a myriad of troubles for hotel owners—and sometimes trouble means opportunity. As the industry slowly rebounds, savvy owners may see this as a good time to evaluate their hotel brand flag. With over 350 hotel brands, there is little reason to stick with one that is failing. The most likely factors to change a hotel brand or flag are an underperforming hotel, a flag that has not delivered enough revenue through brand channels, too much competition from the same family of brands, or when the franchise is nearing the end of its term.