Hotel operators have many responsibilities that typically center around “day to day operations”, including hiring and training employees, ensuring high guest satisfaction, defining operating procedures, complying with brand standards, complying with local laws, pricing hotel rooms and other revenue sources, marketing the business, managing hotel bank accounts, and purchasing operating supplies, to name a few.  While they operate on behalf of an owner, hotel managers have their respective company agendas, including their own company’s profitability and unit growth.  Hotel asset managers understand this dynamic, and hotelAVE’s approach ensures operational accountability in the manager’s focus area, while adding a much broader direct owner focus on the hotel investment performance.  This approach is illustrated below: