The article, titled “Hotels Could Face $9 Billion in New Costs to Stay Squeaky Clean,” features hotelAVE’s estimates on the collective cost new cleaning protocols could cost the hotel industry annually. The article notes that the hotelAVE study “estimates a bulk of added cleaning costs will come from the higher frequency of cleaning public spaces, new supply costs like disinfectants and personal protective equipment, and the longer time required to clean rooms between guests,” costing as much as $9 billion each year.

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Cleanliness may be next to godliness, but it is also top of mind for hotel companies looking to win back travelers and market share coming out of coronavirus shutdowns.

But post-pandemic cleaning regimens come at a hefty price.

Global brands like Hilton and Marriott down to independent hotels have all responded to coronavirus with heightened cleaning and safety standards to give guests confidence to book a stay. While it is still early in these efforts to pinpoint an exact cost on operators, hotel management company Hotel Asset Value Enhancement estimates the range of new cleaning protocols could collectively cost the hotel industry as much as $9 billion each year due to higher frequency cleanings and new materials.

Read the full article here.