Michelle Russo, hoetlAVE CEO, outlines the significant impact of the ongoing tariff war on the hotel industry. Managing a $12.5 billion portfolio, Michelle discusses how economic uncertainty, supply chain disruptions, and shifting travel patterns are shaping the way hotels approach revenue management, marketing, and cost containment.

Key takeaways from the article:

– How tariffs and trade tensions are delaying bookings and affecting international travel

– The proactive steps hotelAVE is taking to manage costs without sacrificing guest experience

– Strategic adjustments in marketing to target more domestic travelers amidst geopolitical challenges

As the landscape evolves, Michelle’s insights offer valuable strategies for hotel operators to navigate these turbulent times. Check out the full article to dive deeper into these crucial industry developments. 👇

A Tariff War Playbook for Hotels: What a Major Asset Manager Is Thinking

The U.S. hotel industry is navigating significant challenges stemming from President Trump’s tariff war, according to a leading hotel asset manager whose team runs a $12.5 billion portfolio of properties on behalf of owners.

Michelle Russo, founder and CEO of HotelAVE, reports that trade disputes are disrupting supply chains and tourism forecasts. She has downwardly revised the firm’s outlook for the year.

“I basically told my team that they should assume RevPAR [revenue per available room] is going to be down 5% year-over-year,” Russo explained.

“That’s not me giving a forecast to the industry, and hopefully, things won’t be that bad,” she clarified. “But I want cost containment plans that assume that scenario.”

🔗Full Article: Tariff War: Insights from a $12B Hotel Asset Manager