How do you keep up with positioning of the many hotel brands?

Brandscape™ by hotelAVE tracks all brands by:

• Brand Parent
• CoStar Hotel Category (quality/star level)
• Design/Consumer Appeal

Brandscape™ covers 260+ brands across nine major parent companies and an additional 98 brands in the independent luxury and lifestyle space. It is the only resource that simplifies the complex web of sub-brands from major hospitality grups. We use it when evaluating hotel franchise and branding options and to identify white-space opportunities across regions and categories.

Updates since our July 2025 Brandscape™ edition include:

• Adjustments across brands based on updated chain scale rankings per Costar’s Feb 2026 rankings file
• IHG – added Noted Collection
• Hilton – added Outset Collection and Apartment Collection
• Marriott – added Outdoor Collection and removed Sonder; Four Points Express is now known as Four Points Flex
• Sonesta – added America’s Best Value Studios
• Wyndham – added Dazzler Select
• A new section under “Other Brands” to reflect apartment-style hotel brands

Please contact us to discuss how we can help unlock hotel real estate value at your hotels as an asset manager, receiver, or advisor.