Michelle Russo of Hotel Asset Value Enhancement on How to Create a Travel Experience that Keeps People Coming Back for More.
Enhanced technology — digital chat functions that address guest requests (instead of calling the operator and possibly being put on hold or getting the request wrong), increased adoption of mobile check in, and technology for other transactional purposes including making spa or restaurant reservations, ordering a drink by the pool, or to request a late checkout, all enhance the guest experience and satisfaction.
As part of my series about “How To Create A Travel Experience That Keeps People Coming Back For More”, I had the pleasure of interviewing Michelle Russo.
Michelle has more than 35 years of practical, hands-on experience with hotels, restaurants, resorts, convention centers, real estate, and finance. She has worked on thousands of hotel assets across the United States, and in 2003, founded Hotel Asset Value Enhancement. hotelAVE has provided services for owners and lenders of 1,000+ hotels with more than 200,000 rooms, representing over $150 billion of hotel real estate value.
Michelle is a known industry leader, having been named the Jack A. Shaffer Financial Advisor of the Year 2021, as well as one of 30 Influential Women in Hospitality by Hotel Management Magazine, one of 20 Women in Lodging by Lodging Magazine and one of 15 Women of Hospitality Finance by HFTP.
Info: the article was published in Authority Magazine and is a Q&A with our CEO & Founder.
The interview first incorporates Michelle’s background and career path before diving into how hospitality is changing and how to create a travel experience that keeps people coming back for more.
