Twitter pros shnred advice on the best content and engagement practices for hoteliers and changes affecting the platfo1m as part of HNN’s ongoing Social Media Special Report.
GLOBAL REPORT-Content is key when it comes to engaging with guests and potential guests on Twitter, and experts believe recent changes to the platform could help hoteliers know their
audience better if the platform is used correctly.
Debbie Miller, social media consultant and president of Social Hospitality, said some Twitter users have shifted their interest to more visual platforms, like Snapchat, lnstagram and
Pinterest, but there’s still room for follower growth as long as hotel social media and marketing teams keep up with current trends.
“(Twitter) is still one of the big (platforms) because it can be used as a customer service tool. as a commercial tool … as a way to share packages and events, as well as a way to check guests’
postings (to Twitter) while they’re on property.” she said. “The 140-character count change will allow (hotels) to include more in their posts … because there’s more space to work with”.
Twitter announced in May that users will soon be able to include more information within the 140-character limit by excluding Twitter usemames and media attachments from the character count.
Robert Cole, hospitality marketing and travel technology consultant and founder of RockCheetah, said the change in character limit could benefit hoteliers if they use the added room to post relevant content. but it will hurt them if it’s used for the grotesque marketing of things; because that can be annoying to Twitter followers.
“They were talking about eliminating the 140-character limit, which I think would be just horrible,” he said. “One of the things (that works) for Twitter is the brevity of getting that message out in a short (post),” Cole said.
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