Over the last two years, resort RevPAR grew over 30% and many bottom lines doubled. Yet, consumers had no rate sensitivity. They craved getting away; they booked suites and splurged on prix-fixe meals and expensive wine. An unintentional reduced workforce and the elimination or reduction of services contributed to the strong bottom line expansion, though some of that was at the expense of guest experience. Soon enough, guests started to demand service levels commensurate with rates charged. So, the question becomes, how can a resort maintain its bottom line in 2023 despite these challenges, and in addition to, escalating labor, food and utility inflation?