After three years of strict quarantine policies and related controls, China is set to relax all international travel restrictions. In 2019, China was the fifth largest source of international travelers to the United States, contributing nearly 3 million travelers, according to the International Trade Association’s “China—Country Commercial Guide” for 2021.
With the anticipated return of the Chinese travelers, are your hotels ready? Below, we will review the policy change and the current situation in China, the historical contribution from Chinese travelers and the strategies to prepare for their return from a market segmentation perspective.
