Sarah has more than 20 years in the hospitality industry primarily in regional and on-site revenue management, e-commerce and sales & marketing of branded and independent hotels. As Senior Vice President of Revenue & Distribution, Sarah supports the hotelAVE Asset Management Team and is responsible for helping maximize revenue for all assets in our portfolio. With multi brand experience she works with brand leaders and property level Directors of Revenue and Directors of Sales and Marketing to ensure optimal mix of sales, an effective distribution strategy, and utilization of all brand resources.
Prior to joining hotelAVE, Sarah worked for Hilton Worldwide on the owned & managed revenue team. She was responsible for revenue management of a hotel portfolio in the Mid-Atlantic region. She also served with Highgate Hotels as VP of Revenue Management where she managed multiple brands including, Hilton, Marriott, IHG, Wyndham and independent hotels. Sarah held multiple regional and on-property revenue management, director of sales & marketing and operations positions. Her experience in relationship management, contract negotiations, campaign coordination, and strategy analysis and formulation is invaluable in determining plans and actions for each property’s needs.
“At hotelAVE, I work in collaboration with our team and our hotels to create value. Our team is driven by results.”
Affiliations and Certifications
HTM Advisory Board, Virginia Tech: Member
2020 Tool Box – January 2020, Hotel Asset Management Magazine
Has worked at hotelAVE since
Interests and Hobbies
Sarah enjoys traveling, reading and spending time with her family and her horses Nellie and Prince.