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Jonas Niermann

Senior Vice President

Contact Information
Education
  • Master of Business Administration (MBA), Olin School of Business, Washington University in St. Louis
  • Bachelor of Science in Business Administration (BSBA), Finance, Northeastern University College
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Jonas Niermann

Senior Vice President

Jonas has over 25 years of experience in international hotel consulting and luxury operations. As a Miami-based Senior Vice President at hotelAVE, he supports investors, developers, operators, as well as brands with diverse mandates, including the development of market-entry, product, and corporate strategies, commercial diligence, financial modeling, mixed-use facility programming, and litigation support. Jonas also supports hotelAVE’s asset-management team with a focus on upper-upscale and luxury properties in Florida, Mexico, and the Caribbean.

Prior to joining hotelAVE, Jonas was a Director in the Hospitality & Leisure Consulting practice of PricewaterhouseCoopers. During his tenure at PwC, he executed a wide array of engagements across the lodging, resort-residential, condo hotel,  leisure amenity, and cruise sectors in North, Central, and South America, as well as the Caribbean.

Jonas’ hotel-advisory expertise extends across most chain scales (with particular emphasis on upper-upscale and luxury), the all-inclusive operating model, extended stay, and lifestyle, themed, and soft-branded concepts.

Previously, he held property-level management roles with luxury hotels in the U.S. and Europe, advised several hotel pre-opening teams, and worked in the Global Strategic Planning group of a Fortune 100 company.

Jonas frequently moderates panels at hotel-investment conferences and is fluent in English, Spanish, and German.

“Deep hotel asset-management and advisory expertise, combined with our own acquisitions and ownership track record, sets the hotelAVE team apart.”

Publications/Articles
  • A Hard Look at the Growth of Soft Brands – Dec 1, 2018; Hotel Management Magazine
  • The Coexistence of the Cruise and Resort Sectors – Aug 26, 2013; Hotel Management Magazine
  • A 10-Year Assessment of Condo-Hotel Values – May 20, 2010; Hotel & Motel Management
Has worked at hotelAVE since
2023
Interests and Hobbies

Jonas enjoys running and skiing and has a strong interest in architecture and photography.

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