Sign Up To Receive Our Latest

Hospitality Dashboard

Our Quarterly Hospitality Dashboard is an industry-recognized one-stop, one-page tool for incisive and timely hospitality industry data and trends. Please sign up to subscribe.

You will automatically receive the next version published.

Go to top

Jonas Niermann

Senior Vice President

Contact Information
  • Master of Business Administration (MBA), Olin School of Business, Washington University in St. Louis
  • Bachelor of Science in Business Administration (BSBA), Finance, Northeastern University College

Jonas Niermann

Senior Vice President

Jonas has over 25 years of experience in international hotel consulting and luxury operations. As a Miami-based Senior Vice President at hotelAVE, he supports investors, developers, operators, as well as brands with diverse mandates, including the development of market-entry, product, and corporate strategies, commercial diligence, financial modeling, mixed-use facility programming, and litigation support. Jonas also supports hotelAVE’s asset-management team with a focus on upper-upscale and luxury properties in Florida, Mexico, and the Caribbean.

Prior to joining hotelAVE, Jonas was a Director in the Hospitality & Leisure Consulting practice of PricewaterhouseCoopers. During his tenure at PwC, he executed a wide array of engagements across the lodging, resort-residential, condo hotel,  leisure amenity, and cruise sectors in North, Central, and South America, as well as the Caribbean.

Jonas’ hotel-advisory expertise extends across most chain scales (with particular emphasis on upper-upscale and luxury), the all-inclusive operating model, extended stay, and lifestyle, themed, and soft-branded concepts.

Previously, he held property-level management roles with luxury hotels in the U.S. and Europe, advised several hotel pre-opening teams, and worked in the Global Strategic Planning group of a Fortune 100 company.

Jonas frequently moderates panels at hotel-investment conferences and is fluent in English, Spanish, and German.

“Deep hotel asset-management and advisory expertise, combined with our own acquisitions and ownership track record, sets the hotelAVE team apart.”

  • A Hard Look at the Growth of Soft Brands – Dec 1, 2018; Hotel Management Magazine
  • The Coexistence of the Cruise and Resort Sectors – Aug 26, 2013; Hotel Management Magazine
  • A 10-Year Assessment of Condo-Hotel Values – May 20, 2010; Hotel & Motel Management
Has worked at hotelAVE since
Interests and Hobbies

Jonas enjoys running and skiing and has a strong interest in architecture and photography.