Felicia Fisher has over 30 years of industry experience and is a member of hotelAVE’s team when developing sales and marketing strategies, business assessments and audits, and sales team deployment and goal evaluations. She focuses on creating enterprise value by developing innovative revenue plans and using fact-based sales and marketing to drive brand performance.

Felicia’s entrepreneurial venture, UPSIDE, works exclusively with hotelAVE to bring a sophisticated approach to driving revenues.  Felcia spent 19 years with Loews Hotels, rising through the ranks from Director of Marketing to Senior Vice President of Sales and Strategic Planning, the top-ranking sales, marketing strategy and revenue executive.  60% of Loews business is group demand and her responsibilities included the Loews Miami (1,000 rooms) and the Royal Pacific (1,000 rooms). She also was responsible for transitioning the new assets into the portfolio.  During her tenure at Loews, she won numerous awards including the company’s highest honor, the coveted Chairman’s Award.

Felicia began her hospitality career with Four Seasons. She had a successful career in Washington, D.C., working with independent hotels and various franchise brands. Her specialty was repositioning and turning around under-performing assets.