Sign Up To Receive Our Latest

Hospitality Dashboard

Our Quarterly Hospitality Dashboard is an industry-recognized one-stop, one-page tool for incisive and timely hospitality industry data and trends. Please sign up to subscribe.

You will automatically receive the next version published.

Go to top

Chris Reth

Vice President of Revenue & Asset Management

Contact Information

Chris Reth

Vice President of Revenue & Asset Management

Chris brings over 30 years of extensive hospitality experience, specializing in revenue management, sales & marketing, and distribution across branded and independent hotels. As Vice President of Revenue & Asset Management her focus is on collaborating with revenue management and sales leaders to maximize asset valuation by identifying revenue and distribution opportunities. Her proficiency in revenue management systems in the hospitality industry makes her an invaluable resource to each property and partner.

Before joining hotelAVE, Chris was Vice President of Revenue Management at MCR and also held Regional Director positions at MCR. At MCR she managed various portfolios and enhanced profitability revenue across Marriott, Hilton, Wyndham, and independent properties.

As Regional Revenue Manager at White Lodging, Chris worked closely with sales teams to create, develop, and implement revenue and marketing strategies.

At Dora Hotels Chris held the role of Director of Sales and Revenue in which she collaborated on the creation, development, and implementation of revenue and marketing strategies, and maintained software programs critical to room revenue management, with a special focus on preferred corporate clients, sports groups, and special event planning.

Chris attended Vincennes University and holds a Certification in Revenue Management (CFRST), Extended Stay Revenue Management, and a One Yield Rise v2 Certification from Marriott. Chris has also received a GRO Certification from Hilton and successfully completed all Marriott/Hilton Revenue Management Trainings.

Has worked at hotelAVE since