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Underperforming hotel property repositioned and sold with significant upside potential

hotelAVE identified the Doral Tesoro as an attractive acquisition candidate with significant upside potential but required a completely new business strategy and operational improvements to improve bottom line performance.

Plan of Action

  • Services included deal sourcing, underwriting, acquisition due diligence, and the development of a strategic asset management plan
  • Established new sales goals based on regional resorts to improve revenue performance
  • Relaunched the hotel and golf course websites with improved design, SEO, PPC spend, and updated domain names
  • Renegotiated more favorable contract terms with a number of hotel vendors to achieve cost savings

Service: Asset Management

hotelAVE Results

Delivered Significant Financial Improvement

  • Increased NOI more than 65% during the first year
  • Increased RevPAR by 30%, and the penetration index by 18 percentage points
  • Improved group room revenue by 21% and F&B revenue by 14%

Successfully Positioned the Asset for Sale and Rebranding

  • After a two-and-a-half-year hold period, the owner achieved an IRR in excess of 60% and a 2.8x return on equity

Key Contact

Michelle Russo

Founder & CEO