Eldorado Hotel & Spa - Santa Fe, NM Eldorado Hotel & Spa
Santa Fe, NM


Company Overview

North America’s Leading Hotel Asset Management Company

Founded in 2003 by Michelle Russo, CHA, MAI, Hotel Asset Value Enhancement (hotelAVE) has grown to become one of the premier hotel asset management companies in North America today. With over $5.5B in assets under management and advising on over $10B of hotel real estate annually, hotelAVE has a successful track record in asset management and institutional ownership.

With a combined total of over 300 years of hospitality industry experience and over 22,000 rooms currently under management, hotelAVE is dedicated to protecting ownership's investments and pursuing every opportunity to maximize value and achieve above-market returns.  Our approach differs from other asset management firms in that we do not just "watch the shop" - our managers are assigned a limited portfolio of assets on which to focus and are extremely involved in developing operating strategies to implement creative value enhancement solutions.

As owners and managers ourselves, we understand the objectives, concerns, and needs of our owners and strive to fulfill them. Our hospitality asset managers conduct exhaustive market and data analysis to support value enhancement opportunities that often require management “buy-in."

Begin learning more about hotelAVE by reading about our

or start with our Asset Management services.


hotelAVE is a certified Women's Business Enterprise (WBENC).