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Leah D. McFarland

Vice President, Revenue and Asset Management

Contact Information

Bachelor of Science, Business Administration, Kelley School of Business/Indiana University

Leah D. McFarland

Vice President, Revenue and Asset Management

Leah has more than 20 years in the hospitality industry primarily in revenue management and e-commerce oversight of branded and independent hotels. As Vice President, Revenue and Asset Management, Leah supports hotelAVE Asset Management team by driving effective sales and revenue management strategies in her assigned portfolio.  Her extensive experience in commercial and sales strategy across multiple brands and independent hotels enable her to be a valuable resource to property leaders looking to maximize topline performance.

Prior to joining hotelAVE, Leah was the Vice President of Revenue and eCommerce for MCR Hotels overseeing the revenue management and ecommerce team that supported over 130 branded and independent hotels across the United States.  She also has served as a Regional Director of Revenue Management for both MCR Hotels and White Lodging where she drove the revenue management strategy for a portfolio of Marriott, Hilton, IHG, Hyatt, and independent properties.  Prior to being a part of corporate leadership, Leah held multiple on property positions in Sales and Event Management at Marriott full-service hotels.  Leah has a passion for driving results through collaboration, maximization of systems, tools and resources, and innovative ideas.

HotelAVE has worked diligently to bring together subject matter experts in wide array of hotel and real estate disciplines.  That approach creates an extremely collaborative environment where we can come together to maximize all aspects of an asset’s performance.

Has worked at hotelAVE since
Interests and Hobbies

Leah enjoys spending time with friends and family, creative projects, and supporting her daughter’s travel softball team.  Go Rebellion!