Go to top

Joseph Tapley

Senior Vice President

Contact Information
Education
  • Bachelor of Science, Business Administration, Liberty University

Joseph Tapley

Senior Vice President

Joseph has more than 30 years of hospitality industry experience, including hotel operations, finance and asset management.  Joe is responsible for a portfolio of brand managed hotels where he leverages his asset management and Marriott director of finance background to identify and monetize opportunities.

Prior to joining hotelAVE, Joe was Senior Vice President of Finance at Lionstone Development where he was responsible for providing fiduciary oversight and asset management for a portfolio of lodging assets valued at $850M located in both the United States and the Caribbean, including the Ritz-Carlton South Beach (a Marriott managed hotel).  He executed ROI analysis, recapitalized $250M of the portfolio and enhanced ongoing operations.

While at GenCom, he asset managed a portfolio of $1B, including numerous Marriott managed properties. He was responsible for identifying incremental revenue opportunities while guiding execution of these ideas by the operator.  Notable other value enhancements include repositioning several restaurants of managed assets to license or lease agreements thereby improving cash flow and developing and populating tools to measure KPIs and a strategic plan to retain operator focus on owner priorities. Joe’s operation’s experience includes Director of Finance and Hotel Control positions at three Marriott managed hotels and two Interstate managed hotels.

“Conviction, commitment and credibility in an organization is the foundation for establishing trust and creating value.”

Affiliations and Certifications
  • Hospitality Asset Managers Association (HAMA): Member
  • Urban Land Institute (ULI): Associate Member
Has worked at hotelAVE since
2019
Interests and Hobbies

An avid traveler and sports enthusiast, competitive in master athletics. Enjoys historical documentaries and live music performances.