Welcome to hotelAVE - Michelle Russo Bio

Hotel Asset Value Enhancement, LLC ~ 333 Westminster St. Unit 3, Providence RI. 02903 (p) 401. 865.6900 (f) 401.865.6999

WHY SELECT hotelAVE

hotelAVE TEAM

MISSION STATEMENT

TESTIMONIALS
“I consider hotelAVE’s founder to be the leader in the hotel
asset management arena.”
- Senior Vice President,
Starwood Hotels and Resorts

“hotelAVE is critical in helping
me realize the value we’ve
identified in my hotel assets.”
- Managing Director, CIGNA

“We have confidence in
hotelAVE from usingw them.
They demonstrated the ability
to see both the forest
and the trees and we would
use them again.”
- Managing Director,
Thayer Lodging

LATEST NEWS
“hotelAVE is prepping clients for tougher times ahead”
Hotel Business
November 7th, 2007

Michelle S. Russo, MAI, CHA President, founder of hotelAVE mrusso@hotelAVE.com

Michelle Russo, President, has more than 20 years of practical, hands-on experience with hotels, restaurants, resorts, convention centers, real estate and finance. She has worked on hundreds of hotel assets across the United States and in 2003 founded Hotel Asset Value Enhancement, LLC (hotelAVE). While Ms. Russo oversees the practice, she is very involved in strategic asset positioning, management contract negotiations and interacting with senior level brand and management executives on behalf of the portfolio. Prior to founding hotelAVE, Ms. Russo managed a $500 million portfolio for John Hancock Mutual Life Insurance Company where she improved the portfolio and achieved 20% cash-on-cash returns. She is well-known for initiating the legal action taken in the 2660 Woodley Road case in which Hancock was originally awarded $52 million. In addition, Ms. Russo was responsible for changing the property’s management and overseeing a $100 million repositioning renovation of the 1,500-room convention hotel. Ms. Russo is a regular guest lecturer at Cornell University and she has appeared on CNBC and CNN to provide commentary on the hospitality and leisure industry.

Professional Experience Deutsche Banc Securities, Inc. Vice President, Senior Leisure Analyst John Hancock Mutual Life Insurance Company Investment Officer, Hotel Real Estate Asset Manager Pinnacle Advisory Group Senior Vice President Hospitality Valuation Services Vice President Affiliations and Designations Appraisal Institute (MAI), Designated Member AH&LA, Certified Hotel Administrator (CHA) ULI, Hotel Development Council Member Hospitality Asset Managers Association (HAMA), Board member 1996-2000	Education Bachelor of Science - School of Hotel Administration, Cornell University Industry Activities and Engagements Moderator, 2004, 2005 & 2006 NYU Hotel Investment Conference, Owner/Manager Relations; Making the Marriage Work Guest Speaker, 2004 ALIS Conference, Hotel Revenue and Expense Benchmarking Guest Lecturer, Cornell University, 2004, Asset Management Fundamentals Guest Lecturer, 2004 Hunter Conference, You Are An Asset Manager Whether You Realize It or Not Co-author, “Benchmarking and Financial Analysis” in Hotel Asset Management Principles and Practices

© 2003 - 2008 ~ Hotel Asset Value Enhancement, LLC ~ 333 Westminster St. Unit 3, Providence RI. 02903